FREE CONVERSION PLANNING TOOL
Website Lead Opportunity Calculator.
Use your real traffic, inquiry, close-rate, and customer-value numbers to model a practical improvement scenario—not a guarantee.
Your entries stay in your browser. Nothing is submitted.
Planning estimate only. Traffic quality, seasonality, sales capacity, costs, and margins can change real results.
READ THE RESULT CORRECTLY
A scenario is a starting point, not a promise.
Start with numbers you can defend from analytics, form submissions, phone calls, and bookings. Use a conservative target, then test whether clearer messaging and a simpler contact path improve real inquiries.
Lead rate
Current inquiries divided by monthly visitors. Define an inquiry consistently before comparing months.
Target rate
A planning assumption—not an industry benchmark. Use a modest improvement you can test.
Revenue opportunity
Additional modeled customers multiplied by average customer value. It is gross opportunity before costs and margins.
For the diagnostic steps behind the numbers, read Why Your Small Business Website Isn’t Generating Leads (and How to Fix It).
WANT A CLEARER CONVERSION PATH?
Bring us the numbers. We’ll help find the friction.
WebInCave designs, builds, hosts, and supports professional small-business websites with user experience and search foundations considered together.